I attended part of the Virtual Real Estate Bar Camp on Tuesday, a great event. Thanks to Jim Cronin of the Real Estate Tomato for organizing it.
I was lucky enough to hear Rob Hahn (7DS, Notorious ROB) say something that we never hear and all need to remember. He said that if a real estate agent spends one hour on social networks they should spend 2 hours becoming a great agent. The hour comparisons are for illustration – the point is we are in the client satisfaction business and should never forget that.
Your popularity on social networks can enhance and expand your circle of contacts, but is all for nothing without you doing a consistently excellent job and getting great reviews from your clients.
Social networking is not worth much unless you can back it up with happy clients that will recommend your services. Good news travels fast but bad news travels faster. We need to remind ourselves of the simple truths sometimes as our head spins with new technologies that compete for limited time in our day.
All the best,
Don
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